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Clicktale – Record User Actions and Mouse Movement Videos on Your Site

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I have recently come across a fantastic tool which is going to change the way that web designers design.  We all know that most people back in the day used to design websites with the user being nothing more than a distant thought.  Now however, the User Centred Design approach is common-place in every design agency – and these companies use a plethora of tools in order to reach the promised land of perfection.

In terms of Magento – being user centred is crucial.  The web design needs to be perfect, positioning needs to be 100% optimised, and you need to make sure that what you want to be clicked can be clicked, and what you don’t want to be click isn’t clicked. You want users to click the “Buy Now” button, and not scoot off to the Terms and Conditions page!

The thing is, it is difficult to know this information without the tools – however now, we’ve found one.  We’ve all heard of heat mapping software for your web page, but what about video-mapping…. now this is good!

ClickTale.net is a fantastic free service whereby you can take videos of the users’ mouse and keyboard interaction with your website.  You cannot see what users are typing (as that is an invasion of privacy), but what you can see is their mouse movement on your web page, the time it takes them to click through from page to page, when they add a product to their Magento cart etc.  You also see where the cursor goes whilst they are on a page, the clicks the do once they are on a page (whether they are hyperlinks or not), and also the referring web page….  they’ve got it all.

It’s fantastic data.

You may realise that people are seemingly disregarding the main meat of your Magento site (where the products are) and instead seem to be scrolling to the bottom of your page all too quickly – you may also find that people keep on clicking a picture of your face, but your face isn’t actually clickable!  These are problems this web-based software will help you resolve.

ClickTale will reveal these answers and more – I definitely recommend it, and I’d love to know how you get on with it!

Streamline site navigation and elliminates bottlenecks

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about the author

    This article was written by Sam Davis on December 9, 2008.
    Computing over a glass of Grenache Shiraz... again!
    Sam is the Editor of Blasted Thing. Contact Us

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