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Export Magento Products into Google Base

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Google Base is a fantastic tool and should never be underestimated.  If you don’t know what Base is – it is a database where users can upload data feeds of products, blog posts, reviews, jobs, hotels, you name it…   On occasions, Google will supplement their usual search results with results from Base.

For example, check out this search for TV Wall Brackets – on this page you can see three results which are “Shopping Results”.  These results have very good click through rates, simply because they list a relevant product, and they also echo the delivered price of a product.

Before now, trying to get all your products from your Magento site on to Google Base was pretty impossible – as it’d be a manual job to go into the database, export it as CSV, put it into Excel, delete the fields which are not required etc.

Now however, a plugin has been released via Magento Connect, called “SingleFeed Export Module” – this module is fantastic because it exports products from your Magento Store into a SingleFeed compatible data feed format.

Subsequently, SingleFeed then can submit your products to over a dozen comparison shopping engines including Google Base/Product Search, Nextag, Shopping.com, Pricegrabber, Shopzilla, Yahoo Shopping and many more.

The beauty of doing it through SingleFeed is that it will allow you to manage your products with only one feed instead of one unique feed for each shopping engine.

Therefore, check out SingleFeed and also see the Export Module plugin on the Magento site.

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about the author

    This article was written by Sam Davis on December 13, 2008.
    Computing over a glass of Grenache Shiraz... again!
    Sam is the Editor of Blasted Thing. Contact Us

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