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Banishing Insecurities When Shopping on the Web

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I’ve been busy for the past few months developing ShopperGuard, a new web-site which is an independent web-site verification tool for E-Commerce traders across the globe. Companies can sign up to ShopperGuard, and pay for one or many “ShopperGuard seals”.

A seal is then supplied to the user provided their web-site passes a number of stringent tests, which verifies everything from website security and encryption, the authenticity of postal addresses and telephone numbers – and it ensures the company is fully legitimate in terms of their T’s & C’s, Privacy Policy, Returns Policy, delivery schedule, and correct VAT and Company information.

A ShopperGuard seal benefits both the web surfers, and also the company whose website the seal is on. Firstly IBM-gathered statistics in 2006 showed that “70% of shoppers only use sites that display a security protection seal” – therefore I’d consider it crazy as a business to not get a seal and risk only converting 3 out of every 10 customers.

Indeeed, it’s the difference of conversion rate that sells the ShopperGuard concept, and we’re currently pulling in the final batches data to convey the effctiveness of this logo – as it is most definitely making differences to the sites we’re currently testing. We’ve got a number of clients on board at the moment, and one of the guys at Simply Bar Stools has been giving us estimates of 14-15% improvement since its inception.

So, it’s good for the business – but, decisively, it’s also essential for the customer. Seeing a security seal such as ShopperGuard is reassuring, and it provides peace of mind that they are shopping at a kosher company! With the confidence in our seal, the user will spend less time checking the identity of the company and more time deciding what to buy – which can only be a good thing for both parties.

A simple click of the seal will open a window which shows them the authenticty of the web-site. Plus, it has been designed in such a way that the seal can not be forged easily. We’ve got a number of different logo options to choose from, and as the service comes in at a much cheaper rate than other companies such as Hacker Safe, ISIS and Trust Guard – everything points to our product becoming a huge success. Will let you know more about it when it is live!

In the meantime, any inconsistencies or errors throughout the site would be appreciated, as this baby is going live this year…


Convey Trust To Your Website Visitors

If you own an E-Commerce site, the most impotant issue with regards to your visitors, without doubt, it getting them to convert into a sale. Increasing your conversion rate is a difficult business, as there are so many factors in the mind of the customer before they buy a product from your website. Aside from the usability of your website, the most important factor is one which is sometimes hard to convey – trust. How can your visitors trust that your website is genuine and realise you are a legitimate trader?

Examples of some verified ShopperGuard seals

ShopeprGuard Third Party Verification

Well, the answer seems to be third party verification, that is, an external company telling my visitors that I am indeed who I say I am. That is where ShopperGuard comes in… provide website verification seals to website owners who want to show their visitors that that have been independently confirmed as being a real and authentic business.

Increase your conversion rate by up to 20%!

ShopperGuard utilise the power of Experian to carry out a number of checks against a company, and the person behind it, as well as making sure their website has a robust Terms and Conditions and Privacy Policy. As soon as these checks are completed, usually within 24 hours, the website owner is then able to login to his account and download a ShopperGuard verified seal for their website.

A screenshot of ShopperGuard in action and some of our spokesmodels

A Real-Life Video Spokesmodel

However, not only does the user get to choose which seal they would like, they also have the added bonus of having the ability to have a real-life video spokesmodel walk onto their website and tell their visitors that they are a genuine business! ShopperGuard have a number of spokesmodels that the owner can chose from (American, British, male, female); similarly you can choose what the real-life person says, as you are provided with up to 6 pre-determined scripts. You can also place the person on any part or any page of your website – therefore, if you’re wanting to let users know that they should have no worries about entering details on this page (the checkout) – you can do that too!

"70% of shoppers only use sites that
display a security protection seal"[IBM]

From experience, you will find that there is nothing more reassuring than a real life person coming on your website in order to tell you that the website is safe and secure – and obviously, this can help improve your conversion rate. Statistics show that, in some cases, conversions have increased by up to 20% – which is a phenominal rise – just going to show the power of what video can now do if it is utilised on your website.

See how much you’re losing right now!

It really is a great service, and I have discovered that if you visit the ShopperGuard home page, you can even type in your monthly sales and conversion rate of your existing E-Commerce site, and see how much money you could be making (or, should I say, money you are currently LOSING!) with their Conversion Calculator.

Also, I recommend you type in your URL in the box below, and you can actually see what ShopperGuard would look like on your website. Just tap in your website address and click Preview – you can drag the ShopperGuard seal to where you would like it positioned, and also, why not try out the different styles of seals and the different spokesmodels too (you can do this using the red bar at the top!).

Try ShopperGuard on your website!

Type in your website address below to see what ShopperGuard will look like on your site. You can even drag the seal to any position you choose…

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about the author

    This article was written by Sam Davis on April 1, 2008.
    Computing over a glass of Grenache Shiraz... again!
    Sam is the Editor of Blasted Thing. Contact Us

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